Increasing consumer concern regarding toxic chemical additives used in dietary supplements, food and beverages, and personal care products among others are propelling the growth of natural vitamin E worldwide. The market for natural source vitamin E is segmented into three product types: tocopherols, tocotrienols, and others. By application, the market is further subdivided into dietary supplements, food and beverages, cosmetics, and others. The market is classified into five geographic regions – North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Natural source vitamin E is fat soluble antioxidant. It acts as an enzymatic activity regulator and plays an important role in neurological functions. It also protects lipids and prevents oxidation of polyunsaturated fatty acids.
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Some of the major natural vitamin E rich foods are sunflower seeds, vegetable oils, spinach, peanuts, avocado and broccoli among others. Intake of vitamin E prevents oxidative stress, facilitates healthy muscles, and improves eyesight and immunity. Thus there is huge demand for vitamin E rich food and beverages among health conscious consumers. Foods with natural vitamin E content aid in protecting against cancer, heart disease, muscular degeneration, and kidney and liver damage among others. Natural vitamin E improves moisture content in the skin and skin texture. It also protects the skin from harmful UV rays and prevents deposit of melanin. Thus, natural vitamin E is widely used in cosmetics and skin care applications, including creams, lotions, lipsticks, and sunscreens among others. Moreover, it accelerates effects of sunscreen based ingredients and prevents skin associated disorders. It also improves the stability of lipid based cosmetics. All these factors coupled with anti-aging benefits are likely to drive the demand for natural vitamin E based cosmetics worldwide.
Other application areas of the natural vitamin E market includes animal feed. Alpha-tocopherol is the major natural vitamin E active compound used in feedstuffs and as supplementary in animal diets. It acts as a biological antioxidant, maintains functional and structural integrity of cells, and improves immunity and health of animals. Moreover, these antioxidants are added to animal feedstock in order to enhance oxidative stability and increase shelf life of meat. Considering all these factors, there is significant demand for natural vitamin E in animal feed.
The growth of Natural Source Vitamin E market is driven by the rising health concerns faced by individuals due to unhealthy and sedentary lifestyles. There has been an increasing need and demand for Natural Source Vitamin E, which induces healthy living and wellness among individuals. In addition, the aging population is largely dependent on vitamins and other nutrients that are natural and effective as compared to other drugs and medicines. Moreover, economic reforms coupled with growth in the overall healthcare sector and increasing private equity investments in the natural vitamins industry is set to bolster the growth of the market globally.
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For better understanding of the Natural Source Vitamin E market, the study includes market attractiveness analysis, where the application types are benchmarked based on their market scope, growth rate and market attractiveness.