Press Release

Programmatic Advertising Market by Major Players: AdReady (U.S.) , DataXu (U.S.) , Centro, Inc. (U.S.) , PulsePoint, Inc. (U.S.) , Outbrain (U.S.)

Programmatic Advertising Report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key Players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

…Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.”

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The following manufacturers are covered in this report:

  • Rubicon Project (U.S.)
  • Adroll (U.S.)
  • Adobe Marketing Cloud (U.S.)
  • DoubleClick (U.S.)
  • Choozle (U.S.)
  • AdReady (U.S.)
  • DataXu (U.S.)
  • Centro, Inc. (U.S.)
  • PulsePoint, Inc. (U.S.)
  • Outbrain (U.S.)

Market segment by Type, the product can be split into

  • Desktop Banners
  • Mobile Banners
  • Desktop Videos
  • Mobile Videos

Market segment by Application, split into

  • Education
  • Finance
  • Media & Entertainment
  • Retail
  • Travel

Programmatic Advertising Production by Region

  • United States
  • Europe
  • China
  • Japan
  • South Korea
  • Other Regions

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The study objectives of this report are:

To analyze global Programmatic Advertising status, future forecast, growth opportunity, key market and key players.

To present the Programmatic Advertising development in United States, Europe and China.

To strategically profile the key players and comprehensively analyze their development plan and strategies.

To define, describe and forecast the market by product type, market and key regions.

Table of contents:

1  Report  Overview 
1.1  Study  Scope
1.2  Key  Market  Segments
1.3  Players  Covered

1.4  Market  Analysis  by  Type
1.4.1  Global  Programmatic  Advertising  Market  Size  Growth  Rate  by  Type  (2014-2025)
1.4.2  Desktop  Banners
1.4.3  Mobile  Banners
1.4.4  Desktop  Videos
1.4.5  Mobile  Videos

 1.5  Market  by  Application 
1.5.1  Global  Programmatic  Advertising  Market  Share  by  Application  (2014-2025)
1.5.2  Education
1.5.3  Finance
1.5.4  Media  &  Entertainment
1.5.5  Retail
1.5.6  Travel

1.6  Study  Objectives
1.7  Years  Considered

2  Global  Growth  Trends 
2.1  Programmatic  Advertising  Market  Size
2.2  Programmatic  Advertising  Growth  Trends  by  Regions
2.2.1  Programmatic  Advertising  Market  Size  by  Regions  (2014-2025)
2.2.2  Programmatic  Advertising  Market  Share  by  Regions  (2014-2019)

2.3  Industry  Trends
2.3.1  Market  Top  Trends
2.3.2  Market  Drivers
2.3.3  Market  Opportunities

3  Market  Share  by  Key  Players 
3.1  Programmatic  Advertising  Market  Size  by  Manufacturers
3.1.1  Global  Programmatic  Advertising  Revenue  by  Manufacturers  (2014-2018)
3.1.2  Global  Programmatic  Advertising  Revenue  Market  Share  by  Manufacturers  (2014-2018)
3.1.3  Global  Programmatic  Advertising  Market  Concentration  Ratio  (CR5  and  HHI)

3.2  Programmatic  Advertising  Key  Players  Head  office  and  Area  Served
3.3  Key  Players  Programmatic  Advertising  Product/Solution/Service
3.4  Date  of  Enter  into  Programmatic  Advertising  Market
3.5  Mergers  &  Acquisitions,  Expansion  Plans

4  Breakdown  Data  by  Type  and  Application 
4.1  Global  Programmatic  Advertising  Market  Size  by  Type  (2014-2019)
4.2  Global  Programmatic  Advertising  Market  Size  by  Application  (2014-2019)

5  United  States 
5.1  United  States  Programmatic  Advertising  Market  Size  (2014-2019)
5.2  Programmatic  Advertising  Key  Players  in  United  States
5.3  United  States  Programmatic  Advertising  Market  Size  by  Type
5.4  United  States  Programmatic  Advertising  Market  Size  by  Application

TOC continued…!

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