North America is the largest production country of beta carotene powder in the world with 48.50% share in the global production market.

Beta carotene powder is a red-orange lipophilic terpenoid pigment found in plants and fruits. And it is a provitamin of vitamin A, meaning it is transformed into active vitamin A in the body. Beta carotene powder is a member of the carotenes, and it is distinguished by having beta-rings at both ends of the molecule. […]

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